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Brand identity

Role: Brand designer
Scope: Logo, brand guidelines, website, stationery, presentations, print and T-shirts
Background: Twenty years in graphic and motion design
Deliverable: Full brand guidelines document

Alongside product design, I created Animotive's complete brand identity. It is a reminder that I came to UX through twenty years of visual craft, and it never left.

01 A good identity does more than look good; it gives the team and its users something to rally around.

02 The Animotive animated ident for the splash page.

A screenshot of the website's front page. — 03 The Animotive website, designed to carry the brand identity online. Visit it at www.animotive.com.

04 Brand guidelines that allow enough freedom, and enough constraint, to keep the identity consistent across platforms.

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