I build UX into products from day one
Nearly 7 years in end-to-end product design: researching and producing responsive UIs for desktop, mobile and virtual reality, and joining them into one customer experience, from website and sign-up to the headset.
Latest work
Animotive: six years, one product, every phaseOne product, four lenses: the interface, the research behind it, the system that built it, and the way AI helped.
Designing UI for virtual reality
Comfort, reach and legibility inside the headset, from first prototype to release.
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Research as a team of one
The research cycle: From stakeholder interviews and competitive benchmarking to usability studies and workshops, turned into a prioritised roadmap.
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A design system built with engineering
A component library shaped, documented and shared in collaboration with developers.
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Working with AI, with checks
Where AI sped up synthesis, exploration and prototyping, and the checks that kept the results honest.
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Animotive brand identity
Logos, guidelines, collateral and brand guidelines, drawing on twenty years in graphic and motion design.
View case study →How I work
The same loop, every featureFrame
Stakeholder interviews, benchmarking and a problem statement everyone agrees.
Research
Interviews, surveys and journey mapping. AI gives a first synthesis, which I check against the sources.
Prototype
Wireframes to interactive prototypes, tested in context, including inside the headset.
Validate
Usability studies, remote and in person. Findings ranked by severity and fed into the backlog.
Hand over & review
Daily work with engineering to release, observe and iterate.
About
I came to UX/UI through twenty years of interactive and motion design: advertising, e-learning and film. I treat visual craft as part of usability, not decoration.
As the sole UX/UI designer at Animotive, I owned every phase of the design of a VR animation tool, adapting each to the team, the budget and target markets. I believe UX belongs at the start and all the way along product development, not at the end of it.
- Research planning
- Usability studies
- Journey mapping
- Wireframing & prototyping
- Design systems
- Accessibility
- Motion design
- Brand identity
- Figma
- Blender
- AI tooling
A paper prototype, folded from a printed app wireframe.